Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications. Value-Added, Benefit-Rich Headlines Make The Difference A bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Studies show the right headline can significantly increase response results to an offer exponentially. Did you know that only about 20% of your required prospects ever get beyond the headline to read the full body of the copy? It's absolutely true! So therefore, you must appropriately invest the time and brain power to make your headline sing. Avoid the witty or cute rhetoric routine. Why? Because it always places too much attention on your company's sensibilities rather than applying the laser-focus upon your potential client's real needs and honest desires. The secret is that clients are far more interested in reading about "themselves" and their world than about your company and how big or great you think you are. Project a benefit in your headline that undoubtedly enhances their life, using "Power Words" such as: "Secrets Revealed",; "Introducing"; "Award-Winning"; "Discover"; "Announcing"; "Breakthrough"; "Facts"; "New"; "Now"; "Yes"; "Success"; "Proven-Results"; "Guaranteed!"; "Sale" - all words that vibrantly express action, capture the full attention of your prospects, and promise them something BIG! (The two words of most value to your clients are most commonly, "You", and "Free".) Explain The Prospect-Centered Proposition Always maintain a "prospect-centered" perspective. It is ALL about your client! Either it states their current rough situation, and "...isn't it awful", or it portrays an attractive dream they have about what their life could ultimately become... "If only..." Go back to the foundation of the product or service being presented. Why does your product or service exist in today's world, and why does your company sell it? The proposition sector of your marketing copy sets up a kind of gap, which you are about to fill with... multiple benefits. Deliver Multiple Benefits A benefit is anything that will make a client's world better when using your product or service. This is the huge payoff, and the crucial section of your marketing copy where you must fully deliver the goods. Take a close look at what is being promoted, and then... Write down each and every benefit that you can, without focus about which one is the most important. You will put them in the right order of power later. Write down everything that can truly do your client good. Everything! After finishing this "mind dump", go back and meticulously go through priority process. Try not to prioritize as you list the benefits... that will only hold you back. Always list first, order second! When writing your marketing copy, begin with your most primary benefit first, then the second, third and so on down to least significant benefit as you complete this all-important list. Spell Out All Comprehensive Features A feature is quite simply a fact about a product or service, such as "some assembly required, batteries not included", or "made in China". Features specifically explain how things are created, delivered, managed, and maintained. Think of this section as the support system for the underlying benefits. Be on-point here because it demonstrates your overall professional ability, keen understanding and your total level of competence. Be Long About Your Copy It is a written and well documented fact - "longer" copy sells more products and services than falling short (delivering shorter copy). Consumers are hungry for information, particularly if they are shopping for a big-ticket item. If they read beyond your opening headline, they are a good prospect for the product or service being sold. It's your job to tell them everything they need to know. Calling Attention To Your Historical Key-Points Not until the "Grand Finale" should you ever speak about your company and your accomplishments in any great detail. Think of your company as the Harry Houdini who, only after showing his magical wonders to the total delight of his audience, ultimately reveals his true self. Marketing copy fails because it so often congratulates the company magic before any tricks have been performed. The disposition? No sale! Ask For Response NOW Your marketing copy must deliver an exact call to action. Do you want the consumer to call, or write you or perhaps send you a check or even Money Order? As residents of the 21st century, we are literally trained by hundreds of daily advertisements in an effort to get us to react and respond. So make the call, adamantly and specifically. Summarize your primary sales points, and then ask yourself... Is there any reason why your prospect(s) should not act right now? Implement a meaningful benefit: A limited-time offer, result performance or money-back guarantee. Energize your marketing copy to close on the concise selling point. About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works (http://www.AmericaWebWorks.com), he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. Additionally, he holds Email Compliance Officer status for many of today's leading Network Marketing companies. He has also worked with the likes of legendary Direct Marketers Ted Nicholas and Gary Halbert. Best-Selling Authors, Harvey McKay, Jack Canfield and Mark Victor Hansen. ABC Television's, Jimmie Kimmel and NBC's, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! http://www.AmericaWebWorks.com 866-824-9684
Related News
|
 |
|
|
RELATED ARTICLES
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. Happens to all who inhabit the Kingdom of the Internet; we sign up for an e-newsletter, but rarely read what we receive. These newsletters have value and appeal to me because they address an interest, help me do my job, and / or keep me on top of developments in a hobby.
Touching the Prospect?s Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is
voice. This is probably because it's tough to set general rules
for something that's so personal to each of us. After all, the
same things go into building your copywriting voice that go into
making you who you are!
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
Dont Forget The Copywriting
Copywriting And Content Creation
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo Emerson
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't ? a commercial imperative.
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
10 Things You Should Expect From Your IT Copywriter
So how do you know when you've found an IT copywriter?
And ? more importantly ? how do you know what
to expect from them? The following 10 tips will give
you a good understanding of the qualities to look for
? the things that make a copywriter an IT copywriter.
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell, your advertising and traffic are wasted. Here are a few tips for your reference.
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few companies offering employment or that will publish their work. In fact, it is up to the individual to find these positions themselves, and as it turns out, it is very difficult to get published. So, when the opportunity for freelance children's writing positions becomes available, it is essential that good care be taken to ensure that the relationship lasts.
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.
|