42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away. Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don't just write one and then
stop. I don't have a college degree in copywriting, but
I know to learn from the mistakes and never give up. Below I've made a list of 42 deadly ad copy sins that
I've made over the years and that you can learn from: no compelling headline
no believable testimonials
no sub headlines
no attractive benefits
no features
no strong guarantees
no asking or answering questions
no proof of benefits offered
no contact information for questions
no endorsements
no conversational writing
too long of sentences
no deadline to order
no free trials
spelling mistakes
grammar mistakes
too light of text
too dark of background
ad copy doesn't blend together
no breaks in ad copy
no bullets
ad copy in all CAPS
few ordering options
no visual aids
no comparison to competition
no reminding of benefits or deadlines
no information about your business
no appealing adjectives
no appealing phrases
too large of text
too small of text
no emotional appeal
too large of paragraphs
no story telling
no underlining or bolding of keywords
too short of ad copy
too long of ad copy
no facts or case studies
hard to understand jargon
no free bonuses
too low of price
too high of priceDon't get me wrong, not all 42 of my ad copy sins will
apply to each and every ad you write. It is just a list
you can use in the future. If you currently have an ad
copy, compare it to the list right now. Your ad copy
could make or break your sales. Good Luck with your online ad copies:) Tim B. Miller
Get My FREE eBook Profitable Web Traffic Generators
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