Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success? Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the problem then? The problem is that the web is overflowing with copywriting talent. A copywriter on the web is a little like being at a Friday night concert at Madison Square Garden for some big headliner. In that vast audience, you're just a teeny speck. Likewise, in the elbow-to-elbow web copywriting arena, you're not much of a standout, even if you've got that copywriting lighter raised high and you're singing your heart out. Why? Because that's what everybody else is doing! Let's take this analogy one step further. If you wanted to get noticed at a jam-packed concert stadium, what would you do? You could sneak through the audience, get naked and then bum-rush the stage. Think of the news headlines! "Crazed Naked Fan Mauls Bono Onstage at MSG." That would get you some attention, yes? (Although I don't recommend you actually do this, as you may find yourself in prison). So then, if one thinks of the naked stage rush prank as the attention GRABBER, what might you do to HOLD people's attention? You could start attending five concerts a week all over the country and pulling that same stunt at every one! You could build a rep for yourself as the Notorious Naked Concert Crusader. What does this analogy have to do with being a web copywriter? You're going to have to do something unique, outlandish or outrageous, to get people on the web talking about you. That means thinking up a gutsy theme for your website. Once you've thought up and executed your theme, much like our concert crusader, you'll have to keep feeding new material to your following. You will do this by way of article marketing. Start submitting articles on the web. Write them according to your signature theme, whatever that might be. Are you the Wordfarmer? The Word Wrangler? The Copy Cowboy? Create an outstanding and unusual persona and then spread the word about your services and signature style, in hundreds of articles that you submit on the web for distribution. Don't believe it? Try it and see for yourself what having a brand with a personality and a unique message does for your copywriting business. Or, you can always just get naked. Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
Related News
|
 |
|
|
RELATED ARTICLES
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repeat business? When you make the most of your freelancing time you are helping yourself to gain more business and maintain that which you already have.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did have an "expert's assessment and statement" regarding copying and stealing art styles and techniques.
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell, your advertising and traffic are wasted. Here are a few tips for your reference.
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that you cannot get experience without experience. That is true when it comes to these jobs as well. But, if you want to know about technical writing pay, then look at the characteristics you possess first.
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not know about that may help you succeed.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Promoting - By taking advantage of all the Free and Low Cost services available on the Internet, your business can enjoy a much larger footprint than ever before. Through the use of these services you can get your message out to a much larger audience at a cheaper price.
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.
More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the end of this copywriting Bootcamp you won't believe that it was you capable of writing such a professional sales letter.
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those
professional copy writers who charge $5000 or more to write a
simple sales letter? Or worse, have you laid down your
hard-earned cash for a self-proclaimed "professional" writer, and
gotten back something your 3rd grader could have written?
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in 2 different ways:
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person. Nowadays, quotations are usually referenced from sources such as literature, speeches, movie dialogues, interviews or even song lyrics.
Sales Headline Copywriting ? Two Quick Steps to Success
Get a Good Start for Sales Success
|
