Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense so here's a four-step format to help you reassure your customers by answering those unasked questions: 1."What's in it for me?" Paint a Picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits. Not: "Save time and money with Acme widgets," but "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets -? the quickest Widget on the market today." 2."How can you give me this?" Explain Why People aren't silly; they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims. "Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance." 3."Why should I believe you?" Give Reassurance This is the time to give some details about you and your company; provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow; anonymous testimonials are almost worthless). 4." What if I don't like it?" Eliminate the Risk The final stumbling block is usually the fear of losing their money if they don't like the product or find it's not what they expected, so offer your customers an iron-clad guarantee. It can be a full refund, a 'double /triple money back' or whatever you feel you can afford. Always include a time factor, and the longer the better; people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers. N.B. If the spelling of words like "visualise" worried you, please read this: http://www.write101.com/aus.htm Jennifer Stewart has had her own web-based business since 1998, offering professional writing services to clients on every continent except Antarctica! Visit her site at http://www.write101.com to see how your business can benefit, or subscribe to free, weekly Writing Tips: mailto:WritingTips-subscribe@yahoogroups.com
Related News
Copywriting Grammar Ain't Perfect - MSNBC
Copywriting Grammar Ain't PerfectMSNBC -Nov 10, 2008The secret to copywriting success is adjusting your voice to match that of your target audience, and with that adjustment also comes changes in the grammar ... |
SEO Copywriting Firm Helps Companies Overcome Challenges of Google ... - PRLog.Org (press release)
Dell Coupons and Promo Codes Offered By Copywriting Web site - PRLog.Org (press release)
New Career Opportunity from American Writers & Artists, Inc. Helps ... - PR Web (press release)
Search Copywriter/SEO/PPC - Bizcommunity.com
American Writers & Artists, Inc. (AWAI) Names Master Copywriter ... - PR Web (press release)
Small Businesses Form Strategic Alliances To Ride Out The Economy - PR Web (press release)
Recessional Wines. - 4Hoteliers
Recessional Wines.4Hoteliers, Hong Kong -6 hours ago... communication, graphic design, print, website and e-commerce, copywriting, media and wine consulting in 3 levels, creation – execution - support. ... |
Ads need wordsmiths, not blacksmiths - MiamiHerald.com
Ads need wordsmiths, not blacksmithsMiamiHerald.com, FL -Nov 24, 2008Focus on content first: In short, copywriting is the art of cleverly writing in such a way as to trigger people's hot buttons, those buttons that provoke ... |
Copywriting for Direct Mail - Part 2: Big Guns - Web Host Industry Review
Copywriting for Direct Mail - Part 2: Big GunsWeb Host Industry Review -Nov 24, 2008Here’sa secret: The goal of expert copywriters is to have their copy become invisible. You don’t want the reader overly aware that they are reading copy. ... |
|
|
 |
|
|
RELATED ARTICLES
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below.
What does a ghostwriter do?
A ghostwriter edits, writes, collaborates, and researches on behalf of someone else who becomes their client. Many biographies of celebrities and television personalities have been ghostwritten.
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few companies offering employment or that will publish their work. In fact, it is up to the individual to find these positions themselves, and as it turns out, it is very difficult to get published. So, when the opportunity for freelance children's writing positions becomes available, it is essential that good care be taken to ensure that the relationship lasts.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally.
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't ? a commercial imperative.
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of full-time
writing? Or maybe you've already dumped the day job but
aren't quite as busy as you'd like to be. Why not take a
closer look at copywriting?
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. But in today's marketplace it's becoming more common to use freelancers in every capacity and field of endeavor.
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make.
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence. Being able to tell the world who you are, what you do and how you do it is the best kind of confidence-building free publicity?producing results rivaling those of standard advertising. But even if you could crank out passable copy yourself, most businesspeople should be spending their time doing what they do best?minding the store, not staring at blank sheets of paper!
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".
|
