Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves. Some examples of the power phrases I use include: "Listen closely..."
"As you may already know..."
"Now, I don't know about you..."
"Well, I've got news for you..."
"Let me explain..."
"And best of all..."
"In fact..."
"Here's the bottom line..."
"Quite frankly..."
"Now, I know what you're thinking..."
"Take a deep breathe and relax..."
"The answer is yes..." Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases. Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words.
Some power words to use in your marketing include: Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you. Those are just a few of the power words and phrases that I have collected over the years. Do yourself a favor: Another power phrase...? No really... do yourself a favor: Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too. And over time, you'll have plenty of power words and phrases to choose from when writing your sales material. They sure make life alot easier... And profitable too! Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
Related News
Ads need wordsmiths, not blacksmiths - MiamiHerald.com
Ads need wordsmiths, not blacksmithsMiamiHerald.com, FL -Nov 24, 2008Focus on content first: In short, copywriting is the art of cleverly writing in such a way as to trigger people's hot buttons, those buttons that provoke ... |
American Writers & Artists, Inc. (AWAI) Names Master Copywriter ... - PR Web (press release)
Search Copywriter/SEO/PPC - Bizcommunity.com
Small Businesses Form Strategic Alliances To Ride Out The Economy - PR Web (press release)
Dell Coupons and Promo Codes Offered By Copywriting Web site - PRLog.Org (press release)
Copywriting for Direct Mail - Part 2: Big Guns - Web Host Industry Review
Copywriting for Direct Mail - Part 2: Big GunsWeb Host Industry Review -Nov 24, 2008Here’sa secret: The goal of expert copywriters is to have their copy become invisible. You don’t want the reader overly aware that they are reading copy. ... |
New Career Opportunity from American Writers & Artists, Inc. Helps ... - PR Web (press release)
Copywriting Grammar Ain't Perfect - MSNBC
Copywriting Grammar Ain't PerfectMSNBC -Nov 10, 2008The secret to copywriting success is adjusting your voice to match that of your target audience, and with that adjustment also comes changes in the grammar ... |
Recessional Wines. - 4Hoteliers
Recessional Wines.4Hoteliers, Hong Kong -6 hours ago... communication, graphic design, print, website and e-commerce, copywriting, media and wine consulting in 3 levels, creation – execution - support. ... |
SEO Copywriting Firm Helps Companies Overcome Challenges of Google ... - PRLog.Org (press release)
|
|
 |
|
|
RELATED ARTICLES
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.
When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Promoting - By taking advantage of all the Free and Low Cost services available on the Internet, your business can enjoy a much larger footprint than ever before. Through the use of these services you can get your message out to a much larger audience at a cheaper price.
How To Find Editing Services Online
Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of good quality? While it would have been a difficult task to find an editing service online a few years ago, there is now an ever growing supply of them. You'll find quite a selection to choose from as well. Here are some guidelines that may help you in finding not only a service to use, but a good quality one at that.
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I'm going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let's go.
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can prove your worth and be able to do the job, you will not have the proof reading qualifications that are necessary. To get these, you must dedicate yourself to the cause.
Its Not What You Say But How You Say It
Copy is all about words. Or is it?
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications.
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say.
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.
Getting Paid for Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's Goethe
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
Working With a Freelance Editor
If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else look at the work with fresh eyes.
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. But in today's marketplace it's becoming more common to use freelancers in every capacity and field of endeavor.
|
