Copywriting Information

Promote Your Business and Get Paid for Doing It!


How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?

Why Is FREE The Most Powerful Marketing Word You Can Use?


As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".

Creative Copywriting?


There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like all roses are flowers but not all flowers are roses.

Subtle Emotion - The Key To Copy That Works


Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process


Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.

3 Copywriting Tips - How To Edit For Mass Appeal!


Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Freelance Writing As A Career


Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. People often imagine that working as a freelance writer is some glamorous affair involving interviewing celebrities and writing up reviews on luxury items. The reality is that making money from freelance writing is far removed from the idealistic picture that many people paint.

Copywriting: Secrets of a Freelancer


Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"

How To Become Qualified As A Proofreader


The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can prove your worth and be able to do the job, you will not have the proof reading qualifications that are necessary. To get these, you must dedicate yourself to the cause.

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.

How To Get Started With A Career In Copywriting


Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled more and more with freelance or independent workers. Even those who work right from their home are jumping onto the bandwagon. But, copywriting careers are not all fun and games.

How To Make A Career Out Of Copyediting And Proofreading


Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. So, is there a tried and tested method for getting your foot in the door? No matter how much any and all of us would like that; there is just no easy way to do so.

Copywriter Rates, Getting The Facts Beforehand


Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are ?flexible? in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you don?t get taken for a ride, you need to get your copywriter rates set and keep them that way.

A Copywriters Rant: Either You Get it, Or You Dont


Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.

How Not to Write a Press Release


Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn?t want me writing for him anymore.

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