Copywriting Information
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make Money
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so, you?ve probably been on the project bidding war sites, like elance.com. You?ve probably seen ads like this:
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?
Web Copy ? How Much is Enough?
These days, there?s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it?s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don?t ? a commercial imperative.
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.
10 Tips for Tech-Writers
Tech-writing is a tricky business. It?s not a very high profile industry, so there?s not much support around. Follow these 10 quick tips, and you?ll be well on your way to a satisfying tech-writing career.
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Is it Hot?
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Or just plain boring?
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Market identification
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