Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer?s five senses don?t work on paper? they only work in person. That?s why we, as copywriters, have to create a sensory experience for our customers through our words.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they?ll quickly tell you ?Know Thy Target Audience.? In order to write effectively you have to know this one group of people and know them well. I guess that?s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, ?What if I have more than one target audience?? In all actuality, you probably don?t. You just have different segments of the same audience.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you?ve got several thousand words of notes, hopefully digitally recorded. What comes next?

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.

Finding Your Clients Business Problem Leads to Better Copy


WHAT?S THEIR PROBLEM?

9 Tips for Great Design of Your Marketing Materials


1) Don?t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.

Are You Asking the Right Questions in Your Copy?


It?s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make.

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